February 14, 2016
By asking prospects this simple question, you’ll learn if your hard-earned marketing dollars are working.
NAR’s new consumer ad campaign is a little edgy. It’s all part of a strategy to remind hyper-connected consumers about the importance of professional help in real estate.
While virtual reality and autonomous driving are hot trends right now, pay attention to other small-scale advancements that could change the way you do business.
Buyers may wonder why they should pay for a home inspection when they can get specialists to point out trouble spots for free. As a real estate professional, your duty is to educate.

Good to Know


The percentage of builders surveyed who say that the cost and availability of labor will be significant problem in 2016.